Museums and artists create beautiful merchandise, which are well received by the market. The state-of-the-art of art licensing is becoming trendy and fashionable in China, and more high-end consumers prefer to choose those products to identify with their lifestyle. 

China Licensing Week activities

Ever most on-site activities held during the Expo compose the China Licensing Week this year. The twelfth session of China Licensing Summit will further discuss the new media era and its influence on the China licensing industry. At the Summit, speakers from Ministry of Culture and Tourism, Nice Boat Animation, Shanghai Animation Film Studio, and Jahwa, will share their observations and experiences in this dynamic industry with audience.

China Tourism Licensing Forum focuses on the topic of licensing on tourism. China Licensing Professional Academy will provide one whole day training to licensors, licensees, and retailers, to educate the market. The first session of CLE Fashion Show will be held during the Week too. 

And at the CLE Night, the China Licensing Star Awards will be presented in the names of Most Commercial Valuable IP’s, Most Popular IP’s, Rising Star IP’s, Best Licensees, Best Retailers, Best Licensed Products and more, to set up examples for the industry.

Besides the activities hosted by the organizer, more than 30 on-site licensing seminars will be organized during the China Licensing Expo by the exhibiting companies. More theme space section will better display the emerging business model, including Sports Fans Club, Leonardo da Vinci Museum of Science and Technology Cafe Lounge, China Licensing Star Awards Zone, and IP365X Match-Making activities, in which more creative ideas and techniques will be encouraged and generated for the industry.

Wish you all a great success at CLE.